TakeActionMarketing

A Vendor is assigned to each campaign created using the campaign management tool. Assigning a vendor to each campaign helps track what vendor's are most effective in promoting your products and services. Our solution will allow you to determine which vendors result in the lowest cost per lead, highest response rate and return on marketing investment to ensure that you are devoting marketing resources to the right vendors.

Certain vendors may be better at promoting your products over specific mediums and these reports will allow you to focus your resources with the vendors that are best at communicating through those medium types.

• What vendors provide the best return?

  Our reports allow you to view what vendors result in the lowest cost per lead, highest response rate and return on marketing investment. Focusing marketing resources on vendors that provide the greatest return allows you to get the most out of your marketing budget.

• What vendors consistently deliver over time?

  Our reports allow you to trend vendor data to ensure that your vendors deliver consistently over time. Having this data at your fingertips allows you to keep your vendors accountable to delivering results for your organization.

• What is the most effective Medium for each vendor?

  Every vendor has a specific strength. Some marketing organizations are better with digital media versus print media. Our reports will show you which vendors are most successful in the various mediums allowing you to direct your projects accordingly.